ANALISIS PENGARUH TRUST DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN PADA OBAT-OBATAN DAN ALAT-ALAT KESEHATAN PADA PT. KEBAYORAN PHARMA

Dwi Restuning Ayomy 1313.1111.503. Analysis of the influence of Trust and Sales Promotion to buying decision at PT. Kebayoran Pharma, 119 pages, 49 tables, 11 pictures. Jakarta 2017. This research discussed about the influence of trust and sales promotion to buying decision at PT.Kebayoran Pharma. The purpose of this research is find out how much the influence of trust to buying decision, and the influence of trust and sales promotion to buying decision in simultaneous.PT. Kebayoran Pharma,April 2017. The research method used is library research and field research. The quantitative analysis used is simple linear regression in partial and double linear regression in simultaneous. Result of trust to buying decision in partial Ŷ =23,323 + 0,439X and sales promotion to buying decision in partial Ŷ = 21,917 + 0,483X. Result of trust and sales promotion to buying decision in simultaneous Ŷ = 17,983 + 0,257X1 + 0,316X2. The coefficient of buying decision determination is 13,1% influenced by trust,14% influenced by sales promotion. The coefficient of buying decision is 16,8% influenced by trust and sales promotion simultaneously. Result of correlation coefficient among trust to buying decision partially is low. Result of correlation coefficient among sales promotion to buying decision partially is low,and result of double correlation coefficient among product trust and sales promotion to buying decision partially is medium. The conclusion of analysis is all significant, both of them.
References : 15 books, 9 websites. Research Advisor : Arifin Nugroho and Zurlina Lubis.
Keywords : Trust,Sales Promotion ,Buying Decision.