PENGARUH BRAND IMAGE DAN KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN RM.SEDERHANA CABANG BENDUNGAN HILIR JAKARTA PUSAT

Nia Ambrita Fitri,1414.1111,613. The Effect of Brand Image and Service Quality on Customer’s Loyalty of RM. Sederhana Bendungan hilir, Central Jakarta, 123 pages, 46 tables, and 10 figures, Jakarta, 2018
This research objective is to determine the effect of Brand Image and Service Quality the Costomer’s Loyalty of RM Sederhana Bendungan hilir, Central Jakarta.
This research was done to RM Sederhana Bendungan hilir, Central of Jakarta. The time of research was for month of January to August of 2018. The method used in this research is library. Population used was 1000 and Sample used was 100 consumer that sold RM Sederhana Bendungan hilir, Central Jakarta.
The result shows that Brand Image variable and Service Quality variable have positive and significant influence for Customer’s Loyalty. RM Sederhana Bendungan hilir, Central Jakarta.

Reference: 7 books (2011 – 2016), 26 journals, 2 thesis, 4 websites, thesis adviser : Zurlina Lubis and Arjuna wiwaha.
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Key words: Brand Image, Service Quality, Customer’s Loyalty.