ANALISIS PENGARUH HARGA DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA BODYTEC FITNESS CENTRE CABANG KELAPA GADING)

Tika Cahyaningsih 1414.1111.651, Analysis of the Influence of Sales Prices and Promotions on the Purchase Decision of Case Study ofKelapaGading Customer Bodytec Fitness, 124 pages, 43 tables, 8 pictures, Jakarta 2018.

This study discusses the influence of prices and sales promotions on purchasing decisions. The purpose of this study is to find out how much influence the price and sales promotion on purchasing decisions at Bodytec Fitness Center.

The study was conducted at Bodytec Fitness Center KelapaGading branch, North Jakarta, starting from February to July 2018. The research method used was library research and field research. The research population was 340 with a total sample of 172 people. The results of this study indicate a positive and significant influence between price and sales promotion on purchasing decisions at Bodytec Fitness Center.

Reference list 11 books (2001-2012), 10 journals, 8 websites, mentors :ArifinNugraha
andArjunaWiwaha.

Keywords: Price, Sales Promotion, Purchase Decision