PENGARUH KUALITAS PELAYANAN DAN STRATEGI HARGA TERHADAP LOYALITAS PELANGGAN INDOSAT OOREDOO (Study kasus konsumen Indosat Ooredoo Gerai Roxy Mas)

Sobri (1414.1111.646) "The Effect of Service Quality and Price Strategy on Customer Loyalty Indosat Ooredoo Area of Roxy Mas Center Jakarta. It has 129 pages, 52 tables, and 6 pictures. It has been made in Jakarta, 2017.
This research discusses the problem and aims to find influence service quality and price strategy on customer loyalty. This research was conducted on Indosat Ooredoo Roxy Mas Area.
The time of study was conducted from March to July 2017. The methods of research are literature and field. Quantitative analysis was performed using SPSS version 23. The population of this research is customer of Indosat Ooredoo Roxy Mas area. This research used 100 samples. The result of linear regression equation service quality and price strategy on customer loyalty is Ŷ=7,140+0,130X1+0,351X2. The results of analysis showed service quality had positive and significant impact to customer loyalty. price strategy had positive and significant impact to customer loyalty. Service quality and price strategy have positive and significant impact to customer loyalty. The results of the partial determination coefficient service quality to customer loyalty is 28,6%, the coefficient of determination in partial price strategy to the consumer loyalty is 38,2%, the latest results of the coefficient of determination simultaneously service quality and price strategy to consumer loyalty that 40,7%.
This research used 8 books, 12 journals, and 3 websites. This research was guidance by Zurlina Lubis and Kaswandi Z.

Keywords: Service Quality, Price Strategy, Consumer Loyalty.