PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PT. MITRA ADIPRATAMA SEJATI FINANCE (JASA GADAI), JOHAR BARU

Sanjaya, Muhammad Akbar and Lubis, Zurlina (2018) PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PT. MITRA ADIPRATAMA SEJATI FINANCE (JASA GADAI), JOHAR BARU. S1 thesis, STIE Jakarta International College.

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Abstract

Muhammad Akbar Sanjaya. 1111,1111,212, the influence of the quality of service and price in the purchasing decision of PT.Mitra Adipratama Sejati Finance (Johar), page 112, 65 table and picture 16, Jakarta, 2018.
This research aims to determine the quality of service and the price of the purchase of PT.Mitra Adipraatama Sejati Finance.
This research was conducted at PT.Mitra Adipraatama Sejati Finance. research took place from April to July 2018. Research method used is a Library of methods and method fields. Population of 850 with sample used was 85 consumer PT.Mitra Adipraatama Sejati Finance.
The results of this study indicate that the variable quality of service and Hargap have a positive and significant influence on purchasing decisions in PT.Mitra Adipraatama Sejati Finance.
Reference list: 10 books (2013-2016), the journal 8. main Adviser: Zurlina lubis and Arjuna Wiwaha.
Key words: quality of service, price, purchase decision

Item Type: Thesis (S1)
Uncontrolled Keywords: Quality of service, price, purchase decision
Subjects: A General Works > Research
A General Works > AC Collections. Series. Collected works
Divisions: Skripsi Manajemen > Pemasaran
Depositing User: System SI IT
Date Deposited: 08 Jun 2022 06:53
Last Modified: 08 Jun 2022 06:53
URI: http://repository.jic.ac.id/id/eprint/161

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