PENGARUH KUALITAS PRODUK DAN LOKASI TERHADAP MINAT BELI KONSUMEN RM.SEDERHANA CABANG BENDUNGAN HILIR JAKARTA PUSAT

Febrian (1313.1111.507). The Influence of Product Quality and Location of Interest Purchase (Case Study: Customer Of RM Sederhana branch Bendungan Hilir, Central Jakarta). 110 pages, 53 tables, 7 pictures, 8 attachments, Jakarta 2017.
This study discusses the influence of product quality and location of buying interest (Case Study: Customer Of RM Sederhana branch Bendungan Hilir, Central Jakarta). The purpose of this study is to find out how much the quality of products and locations affect buying interest simultaneously. This research was conducted in the branch of RM Sederhana Bendungan Hilir, Central Jakarta. Study time is from March to August 2017. The research method is literature and field. Quantitative analysis is done by using SPSS version 23 which is product of linear regression equation and location on buying interest Ŷ = Ŷ = 11.423 + 0,349 X1 + 0,138 X2. The result of analysis shows that product quality has positive and significant effect. Locations become positive and not partially significant. Product and location quality have a positive and significant effect on buying interest. The result of the partial determination coefficient on buying interest is 14,5%, the coefficient of determination at the partial location to the buying interest of 2,1%, the last result of the coefficient of determination simultaneously is the product and location quality to the buying interest. That's 15,5%.

References: books, journals, internet resources, Reseacrh Advisers: Zurlina Lubis, Kaswandi Z.

Keywords: Product Quality, Location, Purchase Interest